Campaign Boosts the Spirits of Exhausted Caregivers

Vanderbilt University Medical Center (VUMC) recently launched a new communications campaign called “Caregivers Need Care, Too” to boost the spirits of exhausted health care workers and thank them for their dedication to their patients and to each other during the pandemic. The campaign also acknowledges that VUMC has required COVID-19 vaccines for all its employees to provide the safest environment possible for the workforce and patients.

The campaign includes television, print, radio, billboard and digital advertising, and social media components. A new website includes an address to send encouraging letters to those on the COVID-19 front lines and other ideas for showing care and compassion to those who might be suffering from burnout.